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Sustainable Investment is the New Norm

ESG Values are important to boost a culture of sustainable investment in Pakistan. As the 8th most affected region by climate change, it is high time Pakistan’s private sector shifts towards eco-friendly development, green technology, and sustainable business models.

Graana.com is committed to incorporate ESG values in its business model by affirming the qualities of human, social, and environmental well-being within its value chain.

Environment

Graana.com is committed to reduce its carbon footprint, enhance its eco-friendly portfolio, and advance towards an evolving sustainable business model. From holistic Environmental Impact Assessment Studies of our project sites to collection of environmental and ecological baseline data and thorough Environmental Management and Monitoring Plan (EMMP), we are inclined to create greener corporate climate.
Our office buildings use energy-saving technology, follow a 3R model of waste management, ensure secure disposal of harmful substances, comply with pollution controls, and ensure zero harm to animals.

Tameer Se Taleem is an initiative by Graana.com in collaboration with IMARAT Group whereby we aim to reduce our carbon footprint

Graana x Animals to make our cities more inclusive and compassionate for animal welfare

After the torrential monsoon rains of 2022, Graana.com has been at the forefront of flood relief efforts in collaboration with the Pakistan Army.

City beautification through artistic truck art highlighting the nation’s cultural hues

TameerSeTaleem

Tameer Se Taleem is an initiative by Graana.com in collaboration with IMARAT Group whereby we aim to reduce our carbon footprint by reusing construction waste and leftover material to fill in the lack of resources in underprivileged areas. The reused material is redirected for under-resourced schools to improve learning environment for underprivileged children. The initiative fosters:


  • SDG 4: Quality Education
  • SDG 9 Industry, Innovation and Infrastructure
  • SDG 11: Sustainable Cities and Communities
  • SDG 13: Climate Change
  • SDG 17: Partnerships for the Goals
To discover more: Click Here
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Graana Animals

  • Graana.com kickstarted a novel initiative titled Graana Animals. The initiative aims to give voice to the voiceless and help the most important yet relegated of the beings – animals.
  • The campaign delivered a TNVR (Trap, Neuter, Vaccinate and Release) model for stray dogs with the assistance of the District Commissioner Office and CDA/MCI and in collaboration with Strays Home Rehabilitation Shelter.
  • The campaign raised awareness on animal rights and proposed model for animal-friendly city models.
To discover more: Click Here

Flood Relief Campaign

After the torrential monsoon rains of 2022, Graana.com has been at the forefront of flood relief efforts in collaboration with the Pakistan Army. We have rolled out a comprehensive 3-tier solution to fight the climate change catastrophe:

  • In-cash and in-kind donations together with the constant awareness of climate change and flood relief.
    • Ration-drive with Pakistan Army
    • Internal Donation Drive
    • Redirection of 10% investment in Golf Floras 2 to Army Relief Fund
  • Feasibility studies in rehabilitation efforts with key INGOs and governmental authorities
  • Preventive and climate-resilient policy research
To discover more: Click Here

City Beautification

Graana.com conducts city beautification in many forms from truck art highlighting cultural hues to maintenance of green spaces to adding colours and expressions to bus stops that accompany people as they wait for their commute. The practice extends from the Capital to other central cities like Gujranwala and Faisalabad to make cities more aesthetic and inclusive.

Environment Awareness Blogs

Social

Graana.com has always inculcated a sense of social responsibility and belonging within its wide-range community building. From making cities resilient and inclusive through unique initiatives like Graana Loves Animals to TameerSeTaleem, Graana.com makes its functional cities a hub of creative and social impact.
Society emerges from the word “socius” meaning companion. Graana.com believes in bringing together a society to inculcate companionship through heartfelt initiatives like Cycling Sundays, Donation Drives, and Graana Clubs.

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Cycling Sundays every month to introduce a healthier and more active outlook to the main cities of Pakistan

Heart Blood

Blood drives to support the ailing community and connect with hearts

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Real Estate diploma courses whereby certifications are distributed among a talented graduating cohort.

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Graana.com conducts awareness sessions on breast cancer prevention for its female employees.

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Cycling Sundays every month to introduce a healthier and more active outlook to the main cities of Pakistan

Heart Blood

Blood drives to support the ailing community and connect with hearts

medal

Real Estate diploma courses whereby certifications are distributed among a talented graduating cohort.

Group (1)

Graana.com conducts awareness sessions on breast cancer prevention for its female employees.

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Graana.com, runs a wide network of sports and arts clubs that bring together the community on shared values and interests

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Under the GraanaCares umbrella for flood relief, Graana.com took the responsibility of raising awareness about climate

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Graana.com has partnered with STEAM (Science, Technology, Engineering, Art and Maths) Pakistan to inspire the young generation

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Graana.com, runs a wide network of sports and arts clubs that bring together the community on shared values and interests

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Under the GraanaCares umbrella for flood relief, Graana.com took the responsibility of raising awareness about climate

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Graana.com has partnered with STEAM (Science, Technology, Engineering, Art and Maths) Pakistan to inspire the young generation

Cycling Sundays

Graana.com kickstarted Cycling Sundays with a vision to introduce a healthier and more energetic lifestyle while the country battled lockdowns during the Covid-19 pandemic. Soon Cycling Sundays became a popular fitness ritual in the capital city attracting adults and youngsters alike. Graana.com kickstarted Cycling Sundays with a vision to introduce a healthier and more energetic lifestyle while the country battled lockdowns during the Covid-19 pandemic. Soon Cycling Sundays became a popular fitness ritual in the capital city attracting adults and youngsters alike. From national causes like Solidarity with Kashmir to international movements like climate change mitigation, Cycling Sundays became Islamabad’s gateways for vocalizing important issues while promoting community health.

To discover more: Click Here

Blood Drives

  • Graana.com conducts blood drives across the organization for various ailments to inculcate a sense of community service within its ecosystem.

  • World Blood Donor Day: Amidst the trying situation of COVID-19, blood plasma drive was conducted to support those suffering badly from the virus.

  • Pinktober: Graana.com organized a #Pinktober blood donation drive for helping #BreastCancer patients.

Real Estate Certifications

Graana.com has introduced the first ever tradition of real estate diploma courses whereby certifications are distributed among a talented graduating cohort. It has collaborated with renowned institutions like NUST, PIDE, and Atomcamp to impart certifications in Real Estate Science, Real Estate Economics, and Hospitality and Tourism Management respectively. So far, 04 real estate science courses have been launched with NUST, producing a total of 120 graduates, and 01 course in RE Economics with a total of 35 graduates.
Graana.com also introduced first ever bachelors in Real Estate Management in University of Central Punjab. A new course on real estate science will be launched in Karachi soon.

To discover more: Click Here

Pinktober

Graana.com conducts awareness sessions on breast cancer prevention for its female employees. A month-long online campaign is carried for raising awareness on Breast Cancer and its timely prevention for young women. Graana.com also organized a #Pinktober blood donation drive for helping Breast Cancer patients

Graana X STEAM Pakistan

In its pursuit of fostering quality education and social responsibility in Pakistan, Graana.com has partnered with STEAM (Science, Technology, Engineering, Art and Maths) Pakistan to inspire the young generation towards STEAM careers. Under the partnership, employees from across the company will conduct regular Safeer.

Graana Clubs

Graana.com, runs a wide network of sports and arts clubs that bring together the community on shared values and interests. It also bolsters employee well-being by providing its employees an array of creative and healthy leisure activities to immerse in positive experiences.
To discover more: Click Here

Graana Cares

Under the GraanaCares umbrella for flood relief, Graana.com took the responsibility of raising awareness about climate change to educate the masses about its perils for Pakistan as the 8th most affected country. Graana.com engaged with its community to raise awareness about climate-resilient urban planning, sustainable construction, and prevention tactics against floods.
  1. Graana x NUST Digital Club Webinar
  2. Graana x Relief International Webinar
  3. Graana Daily News, Informative Blogs, and Reels

Social Awareness Blogs

Governance

Graana.com’s management system and processes are duly certified by the standard ISO 9001. Furthermore, Graana.com has secured multiple ICCI Achievement Awards, such as the ‘Leading Construction & Real Estate Group’ award in 2020, ‘Award for Excellence’ in 2021, and the Award of Fastest Growing Company in 2022.
We understand that apart from accountable management systems, good governance in any entity further solidifies through the strength of its culture, values, and principles. Graana.com holds fast to the profound values of Integrity, Reliability, Respect, Innovation, and Drive to create a fair corporate culture.

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Graana.com believes values are the things are important in the way you live and work. Treat employees like they make a difference and they will.

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Graana.com regularly collaborates with Iqbal Institute of Policy Studies (IIPS) to disseminate research-based findings and insights.

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Graana.com provides thorough property verification services for its clients through its corporate partner – PropSure.

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Graana.com conducts regular Open House Events and launches monthly Construction Updates of its marketed projects

Our Values

Integrity

comprises ethics, honesty, privacy, and confidentiality

Reliability

inculcates ownership, trustworthiness, consistency and discipline

Respect

upholds emotional intelligence, teamwork, equality, and diversity

Innovation

surrounds learning & adaptability, creativity, agility, & digital acumen

Drive

emerges from positive attitude, result-oriented approach, & excellence in execution

Industry Research
& Innovation

Graana.com regularly collaborates with Iqbal Institute of Policy Studies (IIPS) to disseminate research-based findings and insights to propagate public policies dialogues that can help realize sustainable development goals in Pakistan. It helps improve policies and decision making through research and analysis on important topics of urban planning, cliemate resilient construction, industry innovations, and sustainable development strategies.

Helping People Invest Right

Owing to responsible accountability and transparency, Graana.com provides thorough property verification services for its clients through its corporate partner – PropSure. Through this partnership, our clients can access free property valuation services through the Ownership, Approval, Demand, and Delivery (OADD) model for their projects and properties.
Graana.com also raises awareness on illegal properties and encroachment issues to educate people on property frauds. Our OADD model and services are disseminated to the wider public on a regular basis to make real estate investment safe and secure for everyone.

Accountability to Stakeholders

Graana.com conducts regular Open House Events and launches monthly Construction Updates of its marketed projects to impart transparent information to its stakeholders. Moreover, a holistic client department caters to all queries and information requisite by our stakeholders. The entire process is to help our stakeholders invest right, know the demand of their projects, and have holistic knowledge about their investment portfolio with Graana.com.

Governance Awareness Blogs

ESG Annual Report 2022

Environment, Social, and Corporate Governance (ESG) refer to a set of criteria that investors use to evaluate a company’s sustainability and ethical impact. ESG considers the company’s environmental performance, social responsibility, and corporate governance practices.
The environmental aspect of ESG evaluates a company’s impact on the natural world, including its use of resources, energy consumption, and carbon footprint. Moreover, social factors refer to practices such as a company’s labor practices, human rights records, and community involvement while corporate governance factors include a company’s board structure, executive compensation, and transparency.
Graana.com has released its ESG (Environment, Social and Corporate Governance) Annual Report 2022. It is one of the first real estate companies in Pakistan to adopt Environment, Social, and Corporate Governance (ESG) as part of its efforts toward sustainable business practices.
Click Here to Read Full Report