Daraz Seller Centre is an online platform that allows businesses and individuals to sell their products on the Daraz e-commerce platform. The platform provides a user-friendly interface and a variety of tools to help sellers manage their online store, list and sell products, and track their sales and performance.
To start selling on Daraz, a seller must first create a Daraz seller account. This can be done by visiting the Daraz website and clicking on the “Seller Centre” link. Once the account has been created, the seller can log in and start setting up their online store.
The Daraz Seller Center provides a variety of tools to help sellers manage their online stores. These include the ability to create and manage product listings, set prices and promotions, and manage inventory. Sellers can also use the platform to track their sales and performance, view customer reviews, and respond to customer inquiries.
About Daraz.pk
Daraz.pk is Pakistan’s leading e-commerce platform, offering customers a comprehensive online shopping experience. Launched in 2012, Daraz.pk has become a leading player in the country’s e-commerce landscape, offering a range of products including electronics, fashion, beauty, home appliances, etc.
The platform connects buyers and sellers, creating a more flexible marketplace and safer jobs. Daraz.pk is known for its user-friendliness, affordable pricing, and regular promotions, which attract a lot of customers. The platform has helped boost online shopping in Pakistan, giving customers the convenience of shopping from a wide range of products and services available at doorstep delivery.
Features of Daraz Seller Center
One of the key features of the Daraz Seller Centre is the ability to list and sell products. Sellers can create product listings by entering basic information about the product, such as the name, description, and price. They can also upload images and videos to showcase the product to potential customers.
In addition to listing and selling products, the Daraz Seller Centre also provides tools to help sellers manage their inventory. This includes the ability to track inventory levels, set reorder points, and create purchase orders. The platform also provides real-time updates on sales and inventory levels, so sellers can quickly respond to changes in demand.
Another important feature of the Daraz Seller Centre is the ability to track sales and performance. The platform provides detailed sales reports and analytics, including information on total sales, sales by product, and customer demographics. Sellers can also view customer reviews and respond to customer inquiries.
Overall, the Daraz Seller Centre is a resoruceful platform that provides a wide range of tools and features to help businesses and individuals sell their products on the Daraz e-commerce platform. With its wide range of features, the Daraz Seller Centre is a valuable tool for anyone looking to sell their products online.
Why Become a Seller on Daraz?
There are several reasons why becoming a seller on Daraz can be beneficial for businesses and individuals.
- Reach a large audience: Daraz is one of the largest e-commerce platforms in the region, with millions of active users. By becoming a seller on Daraz, businesses and individuals can reach a large and diverse audience, increasing their chances of making sales.
- Low barrier to entry: Setting up a store on Daraz is relatively easy and inexpensive, making it accessible for small businesses and individuals.
- Flexibility: The Daraz Seller Centre provides a variety of tools and features to help sellers manage their online store, including the ability to list and sell products, set prices and promotions, and manage inventory. This allows sellers to have full control and flexibility over their online store.
- Track sales and performance: The Daraz Seller Centre provides detailed sales reports and analytics, allowing sellers to track their sales and performance, and make data-driven decisions.
- Increase brand awareness: Daraz Seller Centre allows businesses and individuals to increase their brand awareness by creating a store on the platform and reaching a wide audience.
- Easy payment and logistics: Daraz has a user-friendly payment and logistics system which makes it easy for the sellers to manage their orders and payments.
Steps to Become a Seller on Daraz
The following steps will guide you to become a seller on Daraz:
- Create a Daraz Seller account: Go to the Daraz website and create an account by providing your personal and business information.
- Get your documents ready: Gather all the required documents, including your National ID or passport, VAT registration certificate, and trade license.
- Apply for seller registration: Once you have your account and documents ready, apply for seller registration by submitting your information and documents through the Daraz seller portal.
- Wait for verification: Daraz will verify your information and documents. This process may take several days.
- Set up your online store: Once your account is verified, you can set up your online store by creating product listings, setting prices, and uploading images and descriptions.
- List your products: You can list as many products as you want, and in different categories as well.
- Start selling: Once your products are listed, you can start receiving orders and begin selling on Daraz.
- Fulfil orders: When you receive an order, you will need to fulfil it by packaging and shipping the products to the customer.
- Get paid: Daraz will handle the payment process and transfer the funds to your account.
- Keep track of your sales: Keep track of your sales and customer feedback to improve your business and grow your customer base on Daraz.
Product Categories Allowed by Daraz
Daraz is a large e-commerce platform that allows a wide range of products to be sold on its platform. Some of the main product categories that are typically allowed on Daraz include:
- Fashion: clothing, shoes, accessories, and jewellery for men, women, and children.
- Electronics: smartphones, laptops, tablets, cameras, and other consumer electronics.
- Home & Living: furniture, home decor, kitchen appliances, and home improvement products.
- Beauty & Personal Care: makeup, skincare, hair care, and personal grooming products.
- Grocery & Pets: food, beverages, pet food, and other household essentials.
- Sports & Outdoors: equipment and gear for sports, fitness, and outdoor activities.
- Health & Personal Care: health supplements, vitamins, and personal care products.
- Automotive: car parts, lubricants, and car care accessories.
- Books, music, and movies.
- Baby and Kids: toys, clothes, strollers, and other products for babies and children.
It is important to note that Daraz’s product categories may be subject to change, making it the sellers’ responsibility to stay informed and ensure their products comply with the current category restrictions.
What is Daraz Commission Fee?
Daraz Commission is a fee that Daraz charges its sellers for using its platform. This fee is typically a percentage of the total sale price and is taken out of the seller’s earnings. The commission percentage can vary depending on the product category, the volume of sales, and the area in which the seller is operating.
For example, the commission rate for fashion products might be different than that for electronics. The commission rate may also be different for different countries. Typically, sellers are informed about the commission rate when they sign up for a Daraz seller account and can also be found on Daraz’s website.
Daraz Sale
The platform holds various sales events throughout the year, such as the 11.11 Sale, 12.12 Sale, Blessed Friday Sale, and the Daraz Mega Sale. These sales offer discounts and deals on a variety of products, making them popular among online shoppers in Pakistan.
Daraz Sale Events
Daraz Sales typically work as follows:
- The sale event is announced in advance, with a specific date and time.
- Sellers prepare their products and offer special deals, discounts, and promotions for the sale.
- On the day of the sale, shoppers can browse through the products on the platform and take advantage of the deals and discounts offered by sellers.
- Shoppers can add the products to their cart and proceed to checkout to complete the purchase.
- After the sale, the sellers will ship the products to the buyers, and the payment will be transferred to the sellers’ account.
There are also different models of sales like flash sales, where the discounts and deals are only available for a limited time, and the deals of the day, where sellers can choose one product to be promoted for 24 hours.
It is worth mentioning that Daraz also has a feature called “Daraz Mall” where the sellers are verified and the products sold in Daraz Mall are original and have a warranty.
Product Policy Guidelines
The Daraz Product Guidelines Policy outlines the rules and regulations that sellers must follow when listing products on the Daraz platform. These guidelines are in addition to any other requirements outlined in the Marketplace Agreement, which all sellers are required to adhere to.
| Policy | Sub Policy | Possible Consequences | Non-Milestone Action |
| Product Guidelines Policy | Prohibited Product | Upto 48 points | Product locked |
| Counterfeit Product | Upto 6 points | Product locked | |
| Product with contact information | Upto 4 points | Product deactivated | |
| Incorrectly tagged product categories | Upto 3 points | Product locked | |
| Misleading Product | Upto 2 points | Product locked | |
| Fake Discounts | 1 point | Product deactivated | |
| Product Duplication | 1 point | Product locked | |
| Keyword spam in product details | 1 point | Product deactivated | |
| Products with bad customer feedback | 1 point | Product locked |
Prohibited Products on Daraz
Prohibited items on Daraz include those that violate local laws, customs, and religious beliefs. For example, items that may be considered offensive or disrespectful to certain religious groups are not allowed due to potential mishandling during delivery.
Additionally, items that are related to enhancing sexual activity are also prohibited on the platform. Certain electronic devices, like mobile phones, may be restricted by the local regulatory authorities, and medicines that require a prescription are also not allowed to be sold on Daraz.
Counterfeit Products on Daraz
Daraz has a strict policy against counterfeit products. Counterfeit products are defined as any goods, including but not limited to, goods with a trademark or logo that is identical to or substantially indistinguishable from a registered trademark, without the authorization of the trademark owner. Such products are illegal and can cause serious harm to consumers.
Daraz takes the issue of counterfeit products seriously and will take immediate action to remove any such items from its platform. Sellers found to be selling counterfeit products will have their accounts suspended or terminated, and may face legal action. Daraz encourages its customers to report any suspected counterfeit products on the platform.
Daraz Policy about Misleading Product Information
The platform strictly prohibits sellers from providing false or inaccurate information about their products. This includes, but is not limited to, incorrect product descriptions, misleading or false product images, and false or inaccurate information about the product’s origin, authenticity, or quality. Such actions can cause harm to customers and damage the reputation of Daraz.
Daraz takes this issue seriously and will remove any products with misleading information from its platform. Sellers found to be providing false information will face account suspension or termination, and may face legal repercussions. Daraz encourages its customers to report any suspected false information about products on the platform.
Category Restriction Policy by Daraz
Daraz has a policy that restricts certain categories of products from being sold on its platform. These restrictions are put in place for a variety of reasons, such as legal, regulatory, or safety concerns.
For example, items that are illegal or restricted by local laws and regulations, such as weapons, illegal drugs, and counterfeit goods, are not allowed to be sold on Daraz. Additionally, certain items such as perishable goods, hazardous materials, and live animals may be restricted due to logistical or safety concerns.
Sellers are responsible for ensuring that the products they list on Daraz comply with all local laws and regulations and Daraz’s category restrictions. If a product is found to be in violation of these restrictions, Daraz may remove the product from the platform and take appropriate action against the seller, including account suspension or termination.
It is also important to mention that Daraz may change its category restrictions from time to time, and it’s the sellers’ responsibility to stay informed and comply with the current policy.
Daraz University
Daraz offers different types of courses through its online learning platform; Daraz University. The platform provides training and resources for sellers on Daraz to help them improve their sales and grow their business on the platform.
Some of the topics covered at Daraz University include:
- How to set up a Seller account
- How to list products on the platform
- How to optimize product listings for better visibility
- How to handle customer complaints and returns
- How to use data and analytics to improve sales
- How to run effective marketing campaigns
- How to use different features of the platform such as “Daraz Mall”
Daraz University also offers live webinars and workshops where sellers can interact with experts and get answers to their queries.
Important FAQs to Become a Seller on Daraz
The following are the most frequent questions about the Daraz seller account:
Q: How do I create a Daraz seller account?
A: To create a Daraz seller account, go to the Daraz website and create an account by providing your personal and business information, then apply for seller registration by submitting your information and required documents through the Daraz seller portal.
Q: What documents do I need to provide to become a Daraz seller?
A: To become a Daraz seller, you will need to provide a copy of your National ID or passport, VAT registration certificate, and trade license.
Q: How long does it take for Daraz to verify my account?
A: The verification process can take several days, depending on the volume of applications Daraz is currently processing.
Q: Can I list any type of product on Daraz?
A: Daraz allows you to list a wide range of products, but there are certain restricted items such as weapons, illegal drugs, and counterfeit goods that cannot be listed on the platform.
Q: How do I set the prices for my products on Daraz?
A: You can set the prices for your products when you create your product listings on Daraz. You can also adjust the prices at any time through your seller account.
Q: How will I get paid for my sales on Daraz?
A: Daraz will handle the payment process and transfer the funds to your account. The payment schedule and method may vary depending on the region you are selling from.
Q: Can I use my Daraz seller account to sell on other e-commerce platforms?
A: Your Daraz seller account can only be used to sell on the Daraz platform. If you want to sell on other e-commerce platforms, you will need to create separate seller accounts for each platform.
Q: How can I track my sales and customer feedback on Daraz?
A: You can track your sales and customer feedback through your seller Daraz account. Daraz provides a variety of tools and metrics to help you understand your performance and improve your business.
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