PTDC Naran: A Candle Flickering Out

Before most luxury hotels and Airbnbs in Naran, the PTDC Naran motels were the go-to option for most tourists. But ever since their shutdown in 2019, the place has been losing its fame and attraction among visitors. 

Today, Graana.com is revisiting the fading PTDC motels in Kaghan Naran in hopes of regaining the interest of the people and the Government once more. 

The PTDC Organisation

PTDC, or the Pakistan Tourism Development Corporation, is a government-owned organisation. Established on March 30, 1977, under the Companies Act 1913, PTDC operates as a Public Corporation Limited by shares.

With a rich heritage, PTDC has been a beacon in shaping the narrative of the tourism industry in Pakistan. The entity offers services and accommodations that capture Pakistan’s diverse beauty. 

The PTDC focuses on KPK, as the northern areas are a hotspot for tourist activities, attracting foreigners and locals alike. The town of Naran, in particular, is one of the biggest tourist destinations in Northern Areas of Pakistan. 

PTDC Naran

Established in the 80s, the PTDC Naran draws visitors’ attention as a picturesque location. With a running bank of the Kunhar River, renowned for its Trout fishing and famous bridge, the place has been a hotspot for travel lovers. 

Additionally, the place offers a breathtaking mountain top view that enhances the scene. Spanning over 20 acres, PTDC Kaghan Naran is a vast compound that offers a range of budget-friendly compound options. 

Besides the mesmerising view, the compounds have a lot to offer. Its facilities like jogging trails, gardens, VIP lodgings and other perks could be anyone’s dream get-away. 

Perks and Pricing At PTDC Naran

Compounds in PTDC Naran are equipped with all the major and minor perks one enjoys on a perfect vocation.

These prices encompass all taxes, with the convenience of payment through bank transfer or Western Union post-confirmation. Notably, the motel extends special rates for group bookings, conference delegates, and student groups. It showcases PTDC’s commitment to inclusivity and hospitality.

These Motels are more than just a place to lay your head; it’s an immersive experience awaiting exploration. Here are some of the features you’ll find within the compounds of PTDC Kaghan Naran, aside from the basic facilities. 

Lodgings

The PTDC Naran lodgings are nothing like the hotels in Naran; they offer a much more personalised tour experience. You’re greeted by an irresistible view as soon as you cross the compound threshold. 

Bright red huts and cabins scattered across the field of green. The cottages, adorned with beautiful stone walls and red roofs, dot the land near the Kunhar River bank. The entire compound has lush green trees that add to the scene’s beauty. 

Furthermore, the PTDC motel Naran is fully equipped with appropriate bedding, TV sets, indoor games, WiFi, satellite, fireplaces and baths. Rest assured, anyone staying here can spend their time in leisure. 

Gardens and Tracks

Through its dedicated focus on Naran, PTDC aims to showcase this region’s beautiful landscapes and cultural richness. It invites travellers to experience the magic of this valley better than any Naran Kaghan tour package can offer. 

The PTDC Naran compound has large patches of well-kept gardens with various seasonal flowers. The gardens further have dedicated tracks for long walks or jogging. There are no hard and fast rules over walking pets or service animals. 

The Kunhar River Bank and PTDC Naran

You’ll stumble on an ancient bridge over the Kunhar River bank as you venture further. The bridge might appear frail. However, this structure has been standing here for the past four decades.

It’s a robust suspension bridge with an iron-clad structure complemented by wooden oak steps. At the bank, you can witness the turquoise blue waters of the river set against the lush greenery and the vibrant red hues of the huts.

It’s said that many people rent farmhouses in Naran during the fishing season. For people staying at PTDC Naran, its location is an added plus. With easy access to the Kunhar bank and its bridge, anyone can spend their leisure hours fishing for trout. 

Restaurant

Indulge your senses at the PTDC restaurant, where a diverse menu awaits, spanning both Western and Pakistani cuisine. The restaurant caters to gastronomic desires and provides a visual treat with its proximity to the lush green lawns.

Mosque and Praying Spaces

Even though the scenic views of PTDC Naran, in itself, are a meditative experience, the place has dedicated spots for praying and mosques. All in all, this place ensures the tourists in Naran Valley enjoy full comfort and hospitality. 

Exploration Beyond PTDC Naran

The place offers options for renting a jeep to further explore Naran Kaghan Valley. Here are some things you might like to explore;

• The Babusar Pass 
• The Naran Bazaar 
• The Lulusar Lake
• The Saif Ul Malook Lake 
• Kunhar River (within a 15-minute stroll from PTDC Naran, you’ll stumble on a place where both Lake Lulusar and Saif Ul Malook merge in Kunhar River. It is a captivating spectacle that etches itself into the memory of every visitor.) 
• Batakundi 

Challenges & Hopes of PTDC Naran

The PTDC Naran is now under the ownership of the local/ provincial Government. It’s like a hidden treasure waiting for some care to bring back its charm. With cute cottages and lots of land to explore, the PTDC Motel is ready for a fresh start.

The 2019 Shut Down

While PTDC Motel Naran promises a haven, it has weathered challenges. The fallout from the COVID-19 pandemic led to its closure, and the cottages were handed over to the Provincial Government. 

Today, the motel lies dormant, waiting for restoration amidst mounting challenges. The Pakistani Government’s decision to keep this treasure locked has incurred substantial losses, a financial burden that grows each day.

Hopes For a Better Tomorrow

Even though there are challenges, there’s hope for PTDC Motel Naran. Bringing it back to life could make it shine again and make people excited about visiting Pakistan. It’s a chance for the Government to show off Pakistan’s awesome culture and nature to the world.

Steps to Rejuvenate PTDC Naran

To ensure the revival of PTDC Motel Naran and harness its full potential, several steps must be taken by the Government:

• Investment in Infrastructure: Allocate funds to maintain and upgrade facilities, ensuring the infrastructure is modern and welcoming.
• Marketing and Promotion: Implement robust marketing strategies to rekindle interest in PTDC Motel Naran domestically and internationally.
• Community Engagement: Involve local communities in the restoration process, fostering a sense of ownership and pride in the motel.
• Tourism Campaigns: Launch targeted tourism campaigns that highlight the unique features and attractions of PTDC Motel Naran. These can include projects related to virtual tourism, ecotourism, and digital tourism.  
• Streamlined Policies: Develop streamlined policies and procedures to facilitate tourism, making it easier for visitors to experience the charm of Naran.

PTDC Motel Naran is like a sleeping beauty waiting for someone to wake it up. If the Government does these things, it could be awesome for Pakistan and people who want to visit – even if it’s online! 

A Visitor’s Guide to PTDC Motel Naran

As guests embark on this enchanting journey, a few tips ensure a harmonious coexistence with the surroundings:

• Exercise caution around Kunhar River bridges.
• Keep a vigilant eye on children.
• Combat graffiti; it’s illegal, and indulgers face serious consequences.
• Preserve the pristine beauty by using designated garbage disposal bins.
• Respect the privacy of PTDC Motel compounds; private camping is not allowed.
• Uphold the sanctity of the premises by avoiding misuse.

Conclusion

The PTDC Naran is a great unwinding spot serving Pakistan’s tourism industry for over three decades. However, the place has suffered a major loss for the past three years due to the COVID-19 pandemic lockdown. As a nation rich in tourism potential, we must not let this candle flicker out. 

Let our collective efforts be a beacon of hope, drawing attention to this fading landmark before it becomes a mere relic in the pages of history. Together, we can ensure that PTDC Naran regains its former glory and continues contributing to the vibrant legacy of Pakistan’s tourism.

Frequently Asked Questions

Are you wondering what most people are wondering about PTDC motels? Check out these frequently asked questions. 

What are PTDC Naran Prices?

PTDC Naran prices vary depending on the type of room you choose. As of the latest information, the rates are as follows:

1. Single Room (Sleeps 1): Rs 8375.98
2. Double Room (Sleeps 2): Rs 9213.17

These prices include all government taxes. Payment can be made through bank transfer or Western Union after confirmation. Special rates are available upon contacting the motel for group bookings, conference delegate bookings, or student groups.

Can I take photos in PTDC Motels Naran?

Absolutely! PTDC Motels Naran welcomes visitors to capture the beauty of their surroundings. Feel free to take photos and create lasting memories of your stay. However, it’s always a good idea to respect other guests’ privacy and follow any specific guidelines provided by the motel.

What should I keep with me for a visit to Naran?

When visiting Naran, especially PTDC Motels, consider packing the following essentials:

• Warm clothing, as Naran can get chilly, especially in the evenings.
• Comfortable walking shoes for exploring scenic surroundings.
• Sunscreen and sunglasses for protection against the sun.
• Camera or smartphone for capturing stunning landscapes.
• Personal essentials such as toiletries, medications, and any necessary documents.

What is PTDC Naran’s Contact number?

The PTDC motel Naran is out of reach as it shuts down in 2019. 

Planning a visit to the North? Check out our post on Batakundi Hotels to pick your favourite rest stop on Graana blog.