Islamabad– IMARAT Group, a visionary leader in real estate and technology, has orchestrated a series of momentous events at its flagship project, IMARAT Downtown. Positioned as Pakistan’s most prestigious square kilometer, IMARAT Downtown is poised to redefine urban living. The inaugural MEGA DOWN EVENTS, held this past Saturday, drew substantial clientele and marked the grand opening of the Mall of IMARAT head office.
The event showcased the immense anticipation surrounding IMARAT Downtown, with approximately 1,000 client meetings conducted. The highlight of the event began with a speech by Group Director Farhan Javed, who addressed the enthusiastic audience. Javed underscored the importance of strategic and sustainable development in Pakistan.
“Unplanned development can have detrimental effects on both the planet and its people, resulting in wasted resources and complex, expensive urban projects,” Javed explained. “At IMARAT Group, we are committed to developing a holistic model that addresses every step in the lifecycle of a project. To achieve sustainability, we have introduced Propmax.ai, a comprehensive proptech ecosystem focusing on two key areas: urban planning and intelligent client management.”
Javed elaborated on Propmax.ai’s functionalities: “Urban planning through Propmax.ai identifies optimal sites and conducts feasibility studies to ensure the most beneficial projects, while our AI tool offers smooth client management.”
He further emphasized the innovative approach of the IMARAT Group, stating, “We do not develop just for the sake of developing; we create solutions to address the current challenges in real estate. Our projects are based on spatial philosophies designed to eliminate existing issues and improve the overall quality of life.”
Following Group Director Farhan Javed’s speech, Chairman Shafiq Akbar took the stage, focusing on the futuristic development of the twin cities. He emphasized the strategic importance of IMARAT Downtown, Pakistan’s most prestigious square kilometer, for the next 15-20 years, highlighting its prime location along the Islamabad Expressway.
Akbar elaborated on the area’s growth potential: “The Islamabad Expressway is among the top roads ever designed, with rapid development transforming the area. Currently, around 30 lac plots have been planned, and we foresee that in the coming decades, around 1 to 1.5 crore people will be residing along this expressway.”
Drawing a comparison with Islamabad’s demographics, Shafiq Akbar noted, “Old Islamabad had a population of approximately 6 lac, whereas new Islamabad is expected to house around 1 crore residents. IMARAT Downtown is at the heart of this future growth, making our clients part of Islamabad’s evolution. Being part of this future means being part of the growth that Islamabad is poised to experience in the near future.”
He further added, “Our commitment to sustainability is evident in the over 200,000 trees we’ve planted around the development. We believe in building a greener future for generations to come.”
The chairman concluded by emphasizing IMARAT Group’s commitment to its clients: “IMARAT Group has always prioritized our clients’ best interests, and we take pride in delivering what we promise, or even better. Over the last 8 years, the IMARAT Group has served Pakistan with a vision of growth and prosperity, and we will continue to deliver on this promise.”
The event culminated in a ribbon-cutting ceremony where the esteemed directors and chairman of IMARAT Group inaugurated their Mall of IMARAT office.
The event was a resounding success, with clients expressing their satisfaction and excitement for future MEGA DOWNTOWN EVENTS that are to be held at IMARAT DOWNTOWN. The positive response from attendees ensures that the upcoming events planned for the season will also be highly successful. Stay tuned for the next opportunity to experience the future of the twin cities with IMARAT Group.
About The IMARAT Downtown Project
Introducing IMARAT Downtown, a visionary development destined to be Pakistan’s most prestigious square kilometer. This mega-project, by IMARAT Group, promises to revolutionize the concept of urban living in the country.
Crafted by world’s leading architects and consultants, IMARAT Downtown is designed with utmost attention to detail, ensuring optimal functionality and maximum benefit for residents and investors.
Situated at the heart of Islamabad, on the Islamabad Expressway – the widest road connecting old and new Islamabad – this prime location places residents at the center of the city’s vibrant future. IMARAT Downtown encompasses a multitude of exceptional projects, each exceeding expectations and contributing to a vibrant, self-contained community:
- Mall of IMARAT: The largest mall in Pakistan, offering an unparalleled shopping experience.
- Grand Bazaar: A modern-day interpretation of the iconic Raja Bazar, revitalizing traditional commerce.
- HARLEY CENTRE: A state-of-the-art healthcare facility, prioritizing well-being and innovation.
- IMARAT RESIDENCES: Setting a new standard for premium living, offering unparalleled comfort and luxury.
- CYBER TOWER: The most advanced software technology park in Pakistan, fostering innovation and entrepreneurial spirit.
Beyond the individual projects, IMARAT Downtown has a 2km long central park with dancing fountains, aviaries, and sports arenas, along with an urban forest featuring the longest jogging tracks in the capital. These green spaces provide residents with opportunities for recreation, relaxation, and connection with nature.
IMARAT Group prioritizes sustainability and responsible development. Propmax.ai, their comprehensive Proptech ecosystem, ensures meticulous urban planning and intelligent client management, optimizing resource usage and maximizing project success.
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