With a significant shift in Pakistan’s fashion industry in the past few decades, Pakistan’s most famous clothing brands offer a rich blend of cultural heritage along with modern details and stitching. The classic cuts, detailing, and intricate designs have caught the attention of local and international customers, which is a big step forward for the industry.
Graana.com, has rounded up a list of the top 18 famous clothing brands in Pakistan that are spread across shopping malls in Pakistan and are becoming favorites among all.
List of Best Clothing Brands in Pakistan
Here’s a list of luxury clothing brands in Pakistan and their stores in major cities for your convenience:
| Clothing Brand | Specialization | Presence |
|---|---|---|
| Gul Ahmed | Textile producer and exporter | US, UK, Canada, Middle East |
| Sapphire | Women’s clothing, accessories, bags, shoes | Pakistan, Middle East, UK, US |
| Khaadi | Clothing, accessories, home goods | Pakistan, Middle East, UK, US |
| Generation | Women’s clothing, casual wear, formal wear | Pakistan, UK, US, Middle East |
| Limelight | Women’s apparel, accessories, unstitched fabrics | Pakistan, Middle East, UK |
| J. (Junaid Jamshed) | Clothing for adults, adolescents, children, accessories, fragrances | Pakistan, Middle East, UK, US |
| Sana Safinaz | Women’s clothing, accessories, wedding wear, formal wear, pret wear | Pakistan, Middle East, UK |
| Nishat Linen | Clothing, home textile products, pret wear, unstitched fabrics | Pakistan |
| Beechtree | Women’s apparel, accessories, unstitched fabrics, pret wear | Pakistan, Middle East, UK, US |
| Bonanza Satrangi | Clothing for men, women, kids, accessories, unstitched textiles, pret wear | Pakistan, Middle East |
| Outfitters | Clothing for men, women, children, accessories, footwear | Pakistan |
| Amir Adnan | Clothing for men and women, pret wear, formal wear, accessories | Pakistan, Middle East, UK, US |
| Maria B. | Women’s brand, internationally acclaimed | Pakistan |
| Zellbury | Affordable clothing line for men, women, kids | Pakistan, Middle East, UK, US |
| Ethnic (by Outfitters) | Promotes authenticity of Pakistani culture | Pakistan |
| Alkaram Studio | Premium line of women’s, men’s, and kids’ wear | Pakistan |
| Orient | Clothing, menswear, kidswear | Pakistan |
| Ego | Ultramodern clothing for all seasons | Pakistan |
| Ensemble | Fashionable clothing for men and women | Pakistan, Middle East, UK, US |
Gul Ahmed
A Pakistani cloth business named Gul Ahmed was founded in 1953. It is one of Pakistan’s top textile producers and exporters, creating a variety of goods like apparel, bedding, curtains, and fabrics.
The business, which has received numerous awards for its goods and services, places a strong emphasis on quality, innovation, and customer satisfaction. With its products being offered in nations like the United States, United Kingdom, Canada, and the Middle East, it has a sizable clientele both domestically and abroad.
Sapphire
Pakistani apparel label Sapphire Clothing was established in 2014. It provides a broad selection of women’s clothing and accessories, such as pret wear, unstitched fabrics, and extras like bags and shoes. The company is renowned for its cutting-edge styles, the use of premium materials, and meticulous attention to every last detail. It runs a network of physical stores in important cities across Pakistan and a robust online presence.
Sapphire Clothing is becoming more and more well-liked among young, fashion-conscious ladies in Pakistan, as well as in foreign markets. The company’s designs have received numerous honors, and it has been highlighted in prestigious fashion publications and gatherings.
Sapphire Clothing is one of the best female clothing brands that also engages in a number of social and environmental projects, such as the creation of a center for women’s development and the use of sustainable production methods in its factories.
If you prefer contemporary designs, you don’t have to look beyond Sapphire. It is one of the most affordable brands that offers the finest quality fabric in town. Customers particularly love it for its geometric patterns, modern cuts, and earthy tones. It is popular among all age brackets for its premium fabric and distinctive designs.
Khaadi
In 1998, the Pakistani fashion and leisure company Khaadi was established. The company sells a variety of accessories, home goods, and apparel for kids, adults, and everyone in between.
Khaadi is renowned for combining modern designs and silhouettes with traditional Pakistani textiles and embroidery methods. The brand is well-known online and has physical shops in important Pakistani cities as well as in the Middle East, the United Kingdom, and the United States. Its products are well-liked by fashion-conscious customers in Pakistan and throughout the world.
Khaadi’s affordable and trendy attire comes in both formal and casual categories. It has managed to bag several awards for its contributions to the fashion industry – especially for keeping traditional hand-woven clothes in trend – which has set standards that are hard to exceed.
Generation
Pakistani apparel label Generation was established in 1983. The company sells a variety of women’s clothes, including casual wear, formal wear, and accessories. Generation is renowned for its distinctive designs that blend modern silhouettes and styles with traditional textile and embroidery methods from Pakistan.
Its products are well-liked by young, fashion-conscious women in Pakistan and around the world, and the brand has physical shops and a strong online following in Pakistan’s main cities as well as in the UK, the US, and the Middle East. Since it’s purely a women’s label, each piece embraces femininity uniquely, catering to many different styles.
Limelight
Pakistani apparel label Limelight was established in 2010. The company sells a variety of women’s apparel, including accessories, unstitched fabrics, and pret wear.
Limelight is renowned for its stylish and reasonably priced designs that meet the requirements of women from all social backgrounds in terms of fashion. Young, fashion-conscious women in Pakistan and around the world love its products, and the company has physical shops and a strong online presence in Pakistan’s main cities, as well as in the Middle East and the United Kingdom.
The company is regarded as one of Pakistan’s top low-cost fashion companies and has received numerous accolades for its designs and contributions to the country’s fashion industry.
J.
The late Pakistani singer and religious scholar Junaid Jamshed established the fashion and leisure company Junaid Jamshed also known as J. in 2002. Along with a variety of clothing for adults, adolescents, and children, the company also sells accessories and fragrances.
Junaid Jamshed is renowned for its fusion of conventional Pakistani fashion with cutting-edge designs that appeal to a broad clientele. The brand is well-known online and has physical shops in important Pakistani cities, the Middle East, the United Kingdom, and the United States. Its products are well-liked by fashion-conscious customers in Pakistan and throughout the world.
Sana Safinaz
From modern cuts to delicate embroideries and digital prints, Sana Safinaz is an incredibly famous clothing brand in Karachi. Sana Hashwani and Safinaz Muneer, two fashion designers, established the Pakistani clothing line Sana Safinaz in 1989. The company sells a variety of clothes for women, including accessories, wedding wear, formal wear, and pret wear.
Modern silhouettes and styles are combined with traditional Pakistani textiles and embroidery methods in Sana Safinaz’s elegant and sophisticated designs. The brand is well-known among women of all ages in Pakistan and around the globe. It operates physical stores and a robust online presence in Pakistan’s most significant cities, the Middle East and the United Kingdom.
Sana Safinaz is a fashion brand that also offers a range of social and environmental initiatives, such as the creation of a charity to support healthcare and education in underserved areas and the use of sustainable production methods in its factories.
Nishat Linen
Nishat Linen is a Pakistani textile and fashion brand that was established in 1990. The brand offers a wide range of clothing and home textile products, including pret wear, unstitched fabrics, and accessories, as well as bedding and home decor items.
If you love to spruce up your style with sophisticated patterns that are in line with the latest trends, Nishat Linen is your one-stop solution.
Beechtree
Pakistani apparel label Beechtree was established in 2010. The company sells a variety of women’s apparel, including accessories, unstitched fabrics, and pret wear.
Beechtree is renowned for its use of premium materials and cutting-edge designs that incorporate both conventional Pakistani aesthetics and current styles and trends. Young, fashion-conscious women in Pakistan and around the world love its products, and the company has physical shops and a strong online presence in Pakistan’s main cities, as well as in the Middle East, the United Kingdom, and the United States.
When it comes to high-street fashion, Beechtree is one of the top picks. Each collection offers versatility with its bold colour contrast and chic patterns. They also offer bags, jewellery, and shoes to complement every style.
Bonanza
A well-known textile business in Pakistan, Bonanza Garments Industries, introduced the fashion line Bonanza Satrangi in 2015. The company sells a variety of clothes for men, women, and kids, as well as accessories, unstitched textiles, and pret wear.
Bonanza was originally an apparel brand for men, established in 1976. The company has flourished ever since and expanded by launching Bonanza Satrangi for women in 2012. The designs of Bonanza Satrangi combine traditional style with a chic element, which makes them a popular choice among women.
Outfitters
Outfitters is a Pakistani fashion brand that was founded in 2003. The brand offers a range of clothing for men, women, and children, as well as accessories and footwear.
From tees to colourful accessories, it’s one of the clothing brands in Pakistan that has become the top choice for western wear for both men and women among every age group.
Amir Adnan
Amir Adnan is a Pakistani fashion brand that was established in 1990. The brand offers a range of clothing for men and women, including pret wear, formal wear, and accessories.
This brand has emerged as the first Pakistani menswear label to claim international success. Known for their modern and festive collections, every piece showcases contemporary designs combined with a classy touch. You’ll find every style in the choice of fabrics, whether it’s casual, luxury, or haute couture.
Maria B.
Maria B. is a Pakistani fashion brand that was founded in 1999. Maria B. is a women’s brand that is also internationally acclaimed.
The versatility and elegance of the designs are reflected in its pret a porter as well as formal attire. From casual to formal wear, there is an extensive range of designs that can make you stand out from the crowd.
Zellbury
With an extensive yet affordable clothing line for men, women, and kids, Zellbury is a brand you can count on for daily wear as well as formal wear.
Their unstitched variety comprises fun prints, while the ready-to-wear collections have sleek cuts that can make you feel graceful and comfortable at the same time.
Ethnic
Like its name, the Ethnic promotes the authenticity of Pakistani culture. Launched by Outfitters in 2013, it now has more than 30+ stores across the nation, making it one of the leading clothing brands in the Pakistani retail industry.
Their unique, bold patterns with flattering tones have been the reason for their fame. Their pret range includes experimental designs, while the unstitched line (both casual and formal) is also highly popular.
Alkaram Studio
Alkaram Studio is well-known for its high-quality fabrics and sophisticated designs. It’s a brand that has mastered merging earthy tones with delicate patterns.
They have a premium line of women’s, men’s as well as kids’ wear. Whether casual or formal, every piece of clothing displays simplicity at its best.
Orient
Orient is another major brand that has gained an excellent reputation in recent years. Their unique use of eye-catching colours and symmetrical designs have made them stand out from the crowd.
Their collection embodies authentic cultural vibes, making the brand unique in every aspect. In addition to women, they are also popular for menswear and kidswear.
Ego
A pioneer brand that introduced ultramodern clothing to Pakistan, Ego has always been a favourite brand of younger audiences due to its refined cuts and meticulous embroidery that ranges from daily wear to semi-formal; they have the trendiest collection for all seasons.
Ensemble
Ensemble is a fashion-forward clothing brand known for offering stylish and contemporary clothing for both men and women. While the specific establishment year is not specified, Ensemble Islamabad has made a mark in the fashion industry with its fashionable apparel. The brand caters to individuals who appreciate modern and trendsetting clothing choices.
Ensemble’s specialization lies in creating ensembles that reflect the latest fashion trends and cater to a diverse range of styles. The brand is recognized for its commitment to providing fashionable and quality clothing options for its customers.
Tips On Shopping From The Best Clothing Brands in Pakistan
- Before you go shopping, do some research on the best apparel brands in Pakistan that fit your style and price range.
- Establish a Budget: To help you make wise decisions and prevent overpaying, decide in advance what your budget is.
- Check for deals and Discounts: Be on the lookout for special offers and discounts, particularly during holidays or seasonally-driven deals.
- Quality Over Quantity: Rather than purchasing many inexpensive products, invest in a few high-quality items that will last longer.
- To pick the appropriate fit, it is essential to know your exact measurements because brand sizing can differ.
- Try on clothing before you buy it to determine the fit, comfort, and fabric quality.
- Read Reviews: For information on the quality and sizing of products when shopping online, read customer reviews and ratings.
- Review the return and exchange policies of the retailer or brand to be aware of your alternatives.
- Mix & Match: Seek out apparel that can be readily coupled with other items in your closet and is adaptable.
- Ask friends or family who are familiar with Pakistani apparel labels for recommendations.
- If ethical fashion is vital, consider labels emphasizing sustainability and fair labor practices.
- Pay Attention to Trends: Keep up with the most recent Pakistani fashion trends so you may incorporate them into your look.
- Check the labels of your clothing for care recommendations to guarantee proper upkeep and washing.
- Contact for Help: If you have any queries about specific items or sizing, don’t be afraid to contact store employees or customer service.
- Trust Your Gut: In the end, wear apparel that complements your particular style and makes you feel good about yourself. Your style should be a reflection of who you are.
- When approached with careful thinking and a grasp of your interests and priorities, shopping from the top apparel companies in Pakistan can be a satisfying experience.
Some Worthy Mention Clothing Brands in Pakistan
| Clothing Brand | Specialization | Presence |
|---|---|---|
| Alkaram Studio | Premium line of clothing for men, women, and kids | Pakistan |
| Bareeze | High-quality women’s clothing, accessories | Pakistan, International |
| Satrangi | Wide range of clothing for men, women, and kids | Pakistan, Middle East |
| HSY Studio | Luxury fashion, including clothing and accessories | Pakistan, International |
| ChenOne | Clothing for men, women, and kids, home goods | Pakistan, Middle East |
| Zullbury | Affordable clothing line for men, women, kids | Pakistan, Middle East, UK, US |
| Zainab Chottani | Women’s clothing, including formal wear | Pakistan, International |
| Hussain Rehar | High-end fashion, including clothing and accessories | Pakistan, International |
| Ali Xeeshan | Bridal and formal wear | Pakistan, International |
| Asim Jofa | Luxury clothing, including formal and bridal wear | Pakistan, International |
| Farah Talib Aziz | Women’s clothing, including formal wear | Pakistan, International |
| Cross Stitch | Women’s clothing, including pret wear | Pakistan, International |
| Zara Shahjahan | Women’s clothing, including pret and bridal wear | Pakistan, International |
| Saira Shakira | Luxury pret and formal wear | Pakistan, International |
| Mushq | Women’s clothing, including pret wear | Pakistan, International |
| Zaha | Women’s clothing, including pret wear | Pakistan, International |
| Faiza Saqlain | Bridal and formal wear | Pakistan, International |
| Limelight | Women’s apparel, accessories, unstitched fabrics | Pakistan, Middle East, UK |
| Agha Noor | Women’s clothing, including pret wear | Pakistan, International |
The above list covers some of the most famous and reputable clothing brands in Pakistan. For more related blogs, visit Graana.com.
FAQS
Here are some semantically related FAQs about clothing brands in Pakistan:
What are the popular clothing brands in Pakistan?
Popular lawn clothing brands in Pakistan include Khaadi, Gul Ahmed, Alkaram, Junaid Jamshed, Nishat Linen, Maria B, and Sana Safinaz, among others.
What types of clothing do these brands offer?
These clothing brands offer a wide range of clothing options, including unstitched and stitched fabrics, ready-to-wear outfits, traditional wear, western wear, formal wear, casual wear, and bridal wear.
Are these clothing brands affordable?
The affordability of these clothing brands depends on the brand and the type of clothing. Some brands offer affordable options, while others are more expensive. However, many brands often offer seasonal sales and discounts, which can make their products more affordable.
Where can I find these clothing brands in Pakistan?
These clothing brands have their own outlets and flagship stores in various cities across Pakistan, and some also have an online presence, where you can shop for their products.
Can I buy clothes from these brands outside of Pakistan?
Some clothing brands offer international shipping, while others only ship within Pakistan. It is best to check with the brand’s official website or customer service to confirm their shipping policy.
Are the fabrics used by these brands of good quality?
The quality of the fabrics used by these brands varies, but generally, they are known for using high-quality fabrics that are comfortable and durable. Many brands also offer a range of fabric options, such as cotton, silk, chiffon, and lawn.
Can I return or exchange products purchased from these brands?
Return and exchange policies vary from brand to brand, but many offer some form of return or exchange policy. It is important to check the brand’s policy before making a purchase.
What are some sustainable clothing brands in Pakistan?
There are several sustainable clothing brands in Pakistan, including Generation, The Pink Tree Company, and The Cotton Company, among others. These brands focus on using environmentally friendly materials and ethical manufacturing practices.
