Emulation of China’s ‘Rural Tourism’ model recommended

LAHORE: In a bid to introduce new concepts in Pakistan tourism, the Pakistan China Joint Chamber of Commerce and Industry (PCJCCI) has suggested following China’s footsteps to promote ‘Rural Tourism’ in the country.

China has been following its rural revitalising strategy since 2017, which is not only easing the stranglehold of poverty for villagers on in an individual capacity but also promotes development of real economy and boosts consumption, investment and employment.

PCJCCI President Zarak Khan put forward a proposal in a think-tank meeting, urging the emulation of the Chinese model. The meeting was also attended by senior vice president Moazzam Ghurki and executive committee members.

Khan said that while the Northern Areas and other regions of Pakistan have been in focus for a long time from aesthetic, adventurous, archaeological and cultural points of view, the rural areas of the country have great potential to attract tourists if developed with care and long-term sustainability.

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