317% rise in tourist traffic observed in the last 5 years, Gallup Pakistan

ISLAMABAD: Pakistan’s cultural sites have seen a massive increase of 317% in tourist traffic in the last five years, with nearly 95% attributed to Punjab.

invest with imarat

Islamabad’s emerging city centre

Learn More

Gallup Pakistan, a research organisation affiliated with Gallup International Association, in their recent report Cultural Heritage and Museum Visits in Pakistan, has inferred that tourism has the potential to support and reinvigorate the economy of the country.

The data in the report has compared the traffic from 2014 onwards. The approximately 1.6 million visits in 2014 grew to 6.6 million visits in 2018, a 317% increase in five years with Punjab contributing a massive 95% whereas Sindh and Khyber Pakhtunkhwa have fluctuated over the years.

Museum sites saw an increase of 50% with the number of visits increasing from 1.7 million in 2014 to around 2.7 million. KP and Balochistan have been the centre of these visits with Punjab and Sindh experiencing ups and downs. However, the provinces recorded the maximum number of visits in 2018.

Museums were preferred to cultural sites as the percentage of visitors rose by 130% to 100% of that of cultural sites. Museums received on average 50% more visits than cultural sites. KP recorded a 250% increase in museum visits in 2018.

The economic potential of tourism can be harvested to shoulder the staggering financial condition of the country. With further improvement, tourism can contribute greatly to the economy of Pakistan.

Maham Tahir

Recent Posts

Shingrai Waterfall: Your Ultimate Adventure Destination

Swat, famously known as the "Switzerland of Pakistan," is a land of mesmerizing beauty. It is…

2 days ago

Top 5 Reasons Why Millennials Are Investing in Real Estate

Millennials, often referred to as the “financially cautious generation,” are reshaping the investment landscape. Known…

3 days ago

IMARAT Group’s First Restaurant, Graanic Launches Organic Dining Experience at Mall of IMARAT

Graanic, Pakistan's premier organic food brand, has officially launched its new restaurant at Mall of…

3 days ago

Madyan Swat: The Ultimate Travel Guide

If you’re looking for a destination that combines breathtaking views, a peaceful ambiance, and unforgettable…

3 days ago

Real Estate Wealth Management: Trends and Insights for 2025

The real estate sector in Pakistan is undergoing significant transformations, and wealth management strategies are…

3 days ago

Federal Government’s Rental Rate Increase Hits Commercial Properties Nationwide

December 19, 2024— In a significant move, the federal government has announced an increase in…

3 days ago